developing & coaching people

This learning journey is designed to increase each participant’s competence and confidence as a practicing coach in order to drive superior business performance.


Developing & Coaching People is intended for middle management of all operating companies; regional directors, district managers, commercial managers, equivalent and above. The participants need to have at least two direct reports or coachees. Enrollment is subject to approval by the candidate’s manager. As the program is given in English, a good command of both spoken and written English is essential. 


The overall objective of this learning journey is to expand the participant's effectiveness as a coach through the use of great conversations, a coaching toolkit and the provision of practical knowledge and techniques used in effective coaching. The journey provides many opportunities to practice using these tools and receive performance feedback. 


After completion of the program, participants will be able to:

  • Combine the use of a highly effective coaching process with high-impact coaching behaviors.
  • Clarify specific coaching relationships and goals through contracting.
  • Create their own Coach’s Development Plan, based on the results of a competency-based coaching assessment.
  • Identify aligned ways of providing coaching to individuals who may have performance or behavioral challenges in a way which addresses the causes rather than the symptoms; or individuals who have further potential that needs to be developed.
  • Explore techniques for generating possibilities and gaining commitment to action, identifying the coaching opportunities to accelerate performance and development.

the program The complete learning journey is approximately 6 months in duration.

: a 360-degree feedback process is part of the preparation of this program. This process is aimed at obtaining insight in leadership styles of the participant, the organizational climate that he/she creates, as well as on the Randstad Group competencies. The results of the feedback will be discussed in a personal feedback session with a certified facilitator. A coaching behavior self-assessment sets a baseline for the work to be undertaken in the in-person session.

In-person session: an intensive two-day workshop focusing on combining great conversations with the MEDAL coaching process to address the practices and challenges required to coach effectively at Randstad. Topics include:
  • Setting goals to overcome the challenges of coaching 
  • Establishing the ground rules for the coaching approach – when, where, why, how, what is to be achieved 
  • Assessment of the existing situation to identify what needs to be addressed 
  • Feedback, enhancing learning and encouraging a new understanding of the issue 
  • Exploring techniques for generating options for development and selecting specific goals and objectives 
  • Agreeing commitment to the objectives 
  • Establish a process to monitor and evaluate the outcomes of the coaching. 

Post-assignment: after the in-person session, participants will have the opportunity to apply the coaching skills into practice and develop a Coaching Portfolio under the guidance of a Linkage Master-coach. The coach-the-coach process continues for six months and includes supportive Hangout sessions, one-to-one coach-the-coach sessions and a graduation webinar.

practical information business school

This learning journey has been developed by the Frits Goldschmeding Academy in cooperation with Linkage International in Brussels, Belgium. For 30 years, Linkage has impacted global leaders worldwide with their leadership development insights, education, strategy and solutions. They partner with organizations looking to accelerate the impact of their leaders, more effectively engage teams, and build inclusive cultures of employee engagement and performance.

teaching staff

The Academic Director and facilitator of this learning journey is Phil Dale. Phil is an experienced executive coach and mentor, working with clients at senior levels with a focus on empowering individuals and their teams to enhance their performance and deliver high-impact, sustainable results. Phil holds a Master's Degree in Organizational Learning, and professional qualifications as a Member of the Institute of Personnel and Development, a Fellow of the Chartered Institute of Bankers and a Member of the British Institute of Management.


To be confirmed 2021


Program costs: € 2,200 (50% operating company and 50% Frits Goldschmeding Academy)

Accommodation & meeting costs: approximately € 800 (100% operating company)

Travel costs: to be arranged and paid by operating company

Please note that pricing is subject to change. This is an estimated amount, as the fees for accommodation, meals, program fees can vary throughout the year. 


Please enroll the participant using the enrollment form. Note that the enrollment is not final until this has been confirmed by the Frits Goldschmeding Academy. For additional information, please contact the Frits Goldschmeding Aacademy ( 

If notice of cancellation is received within two months of the session, tuition will be due in full. Operating companies are entitled to replace candidates taking the enrollment requirements into account and allowing sufficient pre-work preparation time (including the 360-degree feedback process).