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This international corporate management program builds value for the operating companies of the Randstad Group. The dynamic and interactive program concentrates on sharing knowledge while focusing on the latest developments in the industry and relevant management skills. The Senior Executive Program (SEP) provides the participating managers with a strong business foundation and enables them to act more effectively and efficiently in today’s business environment.


“I found SEP a really useful program to attend - the experience, as well as the content, was hugely beneficial both personally and professionally. My knowledge of the overall Randstad global business has improved greatly, and I've made some strong relationships across several countries. The content covers everything from strategic management to leadership to marketing and more, coupled with a project around a real business issue that you then present to the EB. I found the program an unforgettable experience, and would recommend it to anyone who wants to be a senior leader within Randstad.”

Graham Trevor - HR Director Randstad UK & Middle East.


The Senior Executive Program is designed and intended for potentials/high potentials to whom the company likes to entrust further responsibilities and is intended to prepare these persons for future roles. This assessment should also be reflected in the people reviews. 

The SEP participant is an inspiring role model, a thought leader who…

  • is future-focused, eager to learn and open-minded
  • combines commercial and professional expertise to bring value to the organization
  • sets the strategic direction and conceptualizes the vision for the local business
  • has breadth of perspective, and takes a wide view of issues
  • is firm, decisive and courageous in leading execution
  • has shown good performance and business results* over several years
  • has a good command of both written and spoken English
  • has Hay Grade: ≈ 19 and up 

… and whose future step could be to become:

  • managing director of a small/medium opco
  • global functional managing director
  • management team member large opco
  • (regional) leader GCS or RSR
  • concept leader professionals vertical

* (high) potential rating according to the (functional) people review


  • translation of overall strategy into local operations
  • standardization: building common frameworks about Randstad basics (culture, values and basic working processes)
  • internal benchmarking: exchanging best practices
  • external benchmarking: comparing the Randstad Group with competitors
  • international networking: providing participants with a broader and more outward view 
  • personal and professional development: developing skills and abilities to work more effectively as a leader within Randstad


After completion of the program, participants will:

  • be able to enhance their various leadership styles - be supported to become more flexible and effective
  • understand the changing business environment of major clients and the change in customer demands
  • have gained knowledge and skills regarding strategy, management and leadership by simultaneously reflecting and strengthening their attitude towards their work and company 

the program The program is organized around the four building blocks of the Randstad Group Strategy: strong concepts, best people, excellence in execution and superior brands. The learning methods will include interactive lectures, case studies, business games, individual and group assignments. In addition, participants will be assigned a project that they will work on for 15 to 25 days over the total duration of the program in teams of 4 or 5. Everything that participants learn and develop in knowledge, insights, skills and abilities will directly be applied in real-life cases by working on a special individual project where all issues can be integrated over the ten months of the program.

module 1: strategy & leadership
  • bringing the Randstad building blocks to life
  • strategic management: introduction to the theory of strategic management applied to Randstad’s competitive strategy
  • strategic insight into our business and concepts
  • presentation Academy: Stand & Deliver
  • self-knowledge as a basis for the development of competencies
  • the transition to a leadership role
  • managing best people by inspirational leadership
  • co-coaching
  • 360-degree feedback: reflecting on leadership styles, competencies and organizational climates
  • introduction project work
module 2: market & leadership
  • key drivers of quality growth
  • customer and employee engagement
  • customer discovery: exploring the deep and true concerns and needs of customers
  • creating customer value
  • nurturing a customer-based growth culture in your own team
  • finance: understanding the key concepts of value-based management
  • project work

module 3: excellent execution

  • strategic wrap-up
  • presentation Academy: Stand & Deliver
  • project presentations to the Executive Board and sponsors. An evaluation committee, in which both Randstad staff and TIAS staff are represented, will assess the results and performance of the project team

learning philosophy

No learning without action, no action without learning.

In this learning journey, participants will be learning and developing through their own experiences in special projects, through solving problems in real-life situations and through reflecting on their experiences by discussing them with fellow-participants from other Randstad companies.

A Personal Development Plan is part of SEP. Together with the participant, the manager will be responsible for this plan before, during and after the program.


As part of the program, participants will work in teams on a project to find applicable solutions for real challenges of the Randstad group. The project work will provide them with excellent learning and networking opportunities. The expected t result is to show new and effective approaches in the final presentation at the end of the program to the members of the Executive Board and to Managing Directors. Executive Board members will propose the project assignments.

Project criteria will include:
  • strategic importance for the Randstad Group
  • a high-level general management nature
  • sufficient complexity to allow the project to be worked on with 4 or 5 people and still be concluded in a 10-month period Demand for priority setting, practical relevance and innovation 
  • the final aim is to implement the results 

practical information business school

The content of this Senior Executive Program has been developed by the Frits Goldschmeding Academy in cooperation with TIAS school for business and society in the Netherlands, Insead in France and Stand & Deliver in the US.

teaching staff

Lecturers will include professors from Tias and Insead, trainers from Stand & Deliver and guest speakers from Randstad’s Group Executive Board. Randstad staff members will cover Randstad-related subjects.


module 1: 4 - 8 February 2019 (Amsterdam, The Netherlands)

module 2: 20 - 24 May 2019 (Fontainebleau/Paris, France)

module 3: 30 September - 4 October 2019 (Amsterdam, The Netherlands)


Program costs: € 20,000 (50% operating company & 50% Randstad Holding)

Accommodation & meeting costs: € 2,200 per module (100% operating company)

Travel costs: to be arranged and paid by operating company


The nomination can only be done by HR and participation is not ensured until this has been confirmed by the Frits Goldschmeding Academy. For additional information, please contact the Frits Goldschmeding Academy (academy.frits.goldschmeding@randstadholding.com). 

If notice of cancellation is received within two months prior to the first module, tuition will be due in full.